Digital 3D sales and marketing tool
13 December 2022
Focus area: Marketing & promotion
Program stream: Technical market access & markets
Project number: 2022-1188
As part of the project, VTT developed an interactive platform that would allow domestic and international customers to review different meat cuts in high-definition 3D, various specifications, and complete an initial sales enquiry all in one smooth integrated process.
This innovative approach could generate higher levels of interest and engagement in products as customers have a better shopping experience, potentially driving higher conversion of enquiries to sales.