Creating and sharing unrealised value through the supply chain

30 June 2018
Focus area: Marketing & promotion
Program stream: Technical market access & markets
Project number: 2016-1122
This project was established to deliver transformational change throughout the Teys supply chain and to the greater industry via development and implementation of a comprehensive Value-Based Marketing (VBM) system.

The VBM system was foreseen to deliver a superior value-based producer payment system with enhanced producer returns, improved revenue from increased carcase value, and superior product delivered to the consumer via strong, meaningful brands underpinned by eating quality.

The project has been highly successful with significant achievements across the wide scope of interlinked Value-Based Marketing components. 
 

Supporting documents

Most recent reports

Previous in this focus area 20 March 2019 Cost to operate and processing cost competitiveness Next in this focus area 20 March 2020 Creating visibility in the supply chain utilising intelligent inspection and data technologies