This is a compilation of the market observations that we feel are important to bring to your attention.
This will be updated weekly.
'Selling more Australian red meat to Australians is something we are very passionate about. There are three areas that will drive Australian red meat consumption trends:
- Product innovation and positioning – Creating products that are aligned to key consumer trends, for example, health and convenience.
- Customer relationships – Working with our customers to continue to build a robust industry.
- Communication – Creating awareness and talk-ability around the health benefits of red meat.
What is going on in the world around us?
China and the Middle East have been identified as the International markets that present the best opportunity for the Australian Red Meat Industry – at this moment in time. However, if you have the resources, South East Asia also has appeal as a market to explore.
If you are a manufacturer and need assistance in exporting, we, at the AMPC, can point you in the right direction.