Strategic Direction

The role of AMPC and the future direction.

1 Purpose

Enable Australia to build the most sustainable Red Meat Industry.

2 We Are

Innovators & industry wide collaborators.
We deliver deployable value to Australian Meat Manufacturing.

3 We Value

Openness - to collaboration, innovation & change.
Continuous improvement.
Long term planning.
Industry pride.
Moving forward.

4 We Aim

To make stakeholders feel engaged, informed, respected, valued, partnered and empowered.

5 Our Strategy

Focuses on the needs of our members to deliver sustainable industry wide benefits.

6 Our Focus Areas

Manufacturing capabilities & efficiencies.
Increasing market access & value.
Industry sustainability.

7 Our Output

Through research programs, supplier / community / government / trade relationships & improved communications.

8 Outcome

Creating a strong positive, trusted & influential presence for Australian Red Meat Manufacturing.

Our long-term plan for enabling Australia to build the most sustainable Red Meat Industry is outlined in our Strategic Plan for 2018-2022, which also provides an explanation of the factors considered in developing the plan. While the plan presents the initiatives we plan to address over the next 5 years, we have taken a truly strategic approach by looking out to 2025 and beyond.

You can read about our previous plans in the following reports.