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Strategic Direction
The role of AMPC and the future direction.
1 Purpose
Enable Australia to build the most sustainable Red Meat Industry.
2 We Are
Innovators & industry wide collaborators.
We deliver deployable value to Australian Meat Manufacturing.
3 We Value
- Openness - to collaboration, innovation & change.
- Continuous improvement.
- Long term planning.
- Industry pride.
- Moving forward.
4 We Aim
To make stakeholders feel engaged, informed, respected, valued, partnered and empowered.
5 Our Strategy
Focuses on the needs of our members to deliver sustainable industry wide benefits.
6 Our Focus Areas
- Manufacturing capabilities & efficiencies.
- Increasing market access & value.
- Industry sustainability.
7 Our Output
Through research programs, supplier / community / government / trade relationships & improved communications.
8 Outcome
Creating a strong positive, trusted & influential presence for Australian Red Meat Manufacturing.
Our long-term plan for enabling Australia to build the most sustainable Red Meat Industry is outlined in our Strategic Plan for 2018-2022, which also provides an explanation of the factors considered in developing the plan. While the plan presents the initiatives we plan to address over the next 5 years, we have taken a truly strategic approach by looking out to 2025 and beyond.
You can read about our previous plans in the following reports.
Strategic Plans
Strategic Plan 2020-25
Strategic Plan 2018-22
Strategic Plan 2018-22 – Consultation Plan
Strategic Plan 2013-17
Strategic Plan Summary 2013-17
Strategic Plan 2008-11
Industry Strategic Plans
Industry Strategic Reports
Strategic Risks Facing the Australian Red Meat Industry
Future Scan 2nd Edition 2015
Environmental Scan 2012
Recent reports
