Australian Meat Processor Corporation

Australian Meat Processor Corporation

Value Chain Mapping Model

Value adding is one of the key ways in which to deliver increased value per head back to processors through diversifying meat based products to increase choices to end-users thus stimulating demand. 

A successful value added meat product in the market place either ‘cannibalizes’ market share from other red meat products or other animal products (pork, poultry) or actually increases overall demand for red meat products. 

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