Industry Marketing

Marketing Red Meat

The AMPC supports and assists Meat and Livestock Australia in promoting both the quality and health benefits of Australian red meat in both domestic and international markets.

There are currently three major domestic campaigns; ‘Red meat. We were meant to eat it.’, ‘Beef. Get Into It’ and ‘We Love our Lamb’.

Visit our Marketing Library to view AMPC sponsored TV commercial and print ads.

Alternatively visit Meat and Livestock Australia: Marketing for more detail on the campaigns.