The Role and Function of AMPC
AMPC is the Rural Research and Development Corporation (RDC) representing the meat processing sector.
The principal activity of AMPC involves the representation of red meat processors, in partnership with Government, in terms of developing and delivering strategic R&D investments that are aimed at benefiting industry and the broader community.
AMPC’s activities are to maximise the efficiency, viability and sustainability of the red meat processing industry by supporting the development of sound, scientific solutions that will:
- Improve the long term efficiency and competitiveness of the industry;
- Enhance the sustainability of the industry;
- Improve the long term efficiency and competitiveness of the industry;
- Assist to protect, secure and maintain market access;
- Enhance capability and;
- Enhance the overall productivity and performance of the meat processing sector.
Click here for detailed explanation of AMPC’s Broad Objectives.
AMPC engages in extensive consultation with internal and external key stakeholders to develop an understanding of the challenges, drivers and opportunities in the meat processing environment that affect companies, the broader industry and the community.
This consultation enables AMPC to establish its strategic imperatives and priorities by which to direct R&D and Marketing investments. Broad strategic direction is described on behalf of the red meat industry within the Meat Industry Strategic Plan (MISP).
The Company’s Annual Operating Plan (AOP) sets out Marketing and RD&E activities, expenditure against these activities and key performance indicators for both projects and programs administered each year.
AMPC supports and invests in projects in a wide range of areas, including meat science, automation and technology, environment and sustainability, animal health, welfare and biosecurity, traceability and market access.
Specifically, AMPC focusses on:
- Promoting the Australian meat in the domestic and international marketplace;
- Developing R&D initiatives that address issues in meat safety, quality and product integrity, capability, environment, livestock management and other elements of the supply chain;
- Establishing projects and capability that assist in protecting the economic, environmental, health, safety and social wellbeing of the meat processing industry.
There are 3 programs in which AMPC invests to deliver RD&E and Marketing outcomes to the meat processing industry, the Joint Program, Core R&D Program and the PIP program. For further information go to the AMPC RD&E and Marketing Programs page.
AMPC acknowledges the matching funds provided by the Australian Government to support our partnership in research and development. AMPC partners through a service agreement with another Rural Research and Development Corporation, Meat and Livestock Australia (MLA), and both RDCs jointly invest under an agreed Memorandum of Understanding for whole of supply chain Marketing and RD&E activities within the red meat industry.
Click here for AMPC RD&E Programs Structure Diagram.
